Research Methods - Essay Example Consumers are having a great experience of being able to shop anywhere, anytime and with any device and this have resulted in retail shop owners to be challenged with respect to their sales and footfall as many are in favour of online shopping. The key question that the research paper is set to answer is how is the increasing amount of online retailers affecting the footfall in retail shops and sales? Research Problem How does online shopping affect retail business?Â Hypotheses i. Increased online retailers and shopping has both substitution and complementarity effects on traditional in-store retail shops. ii. Increased online shopping reduces footfall in retail shops and sales. Online retailers have the capability to replace traditional retail stores/shops. Today, technological advancements have resulted in changes in the way operations are carried out in the business world, how and where people work, shop as well as the lifestyles of different people across the globe. Various successful research attempts have been made to explain the impacts of technology on how and where people work and how this affects their travel trends. Most recent developments have focused on e-shopping/online shopping/online retailers due to its unparalleled proliferation. A 2007 US research by InternetRetailer.com (2008) revealed that the number of online shoppers in the country had increased with their estimated spending rising by a 19 percent margin as well, recording a figure in the regions of 136 billion US dollars in 2007. Despite this increment, online shopping accounted for only 4 percent of the countryâ€™s total retail sales. Another Netherlands research showed similar trends with respect to online sales; increasing from just below 200 million Euros in 1999 to just above 1.5 billion Euros in 2004 (Farag, 2006). Online buying could be dominant in certain specific future markets like digital assets. In essence, online shopping could be a substitute for traditional shops. For the purposes of this research, the use of the term online shopping refers to online retailers as well as online searching or rather product information search, unless stated otherwise. Literature Review Many studies have been conducted in the technology field with respect to e-shopping yet little empirical studies exist that relate to e-shopping and the number of shoppers entering traditional shops on a given business day and or the sales made by traditional retail shops. In the context of e-shopping, Mokhtarian (2004) reveals that substitution refers to the replacement of the physical trip to traditional shopping stores with online transactions. Furthermore, the concept of complementarity emerges with respect to information search where e-shopping results in the emergence of new demands for trips to traditional stores. Another research conducted by Anderson, Chatterjee and Lakshmanan (2003) revealed that online shopping does not change the number of people visiting a store, instead it alters the tripsâ€™ characteristics, for instance chaining and timing. According to a study by Sim and Koi (2002) involving a sample of 175 online shoppers from Singapore, 12 percent reduced their trips to traditional stores. Another duo of researchers found that some users of the internet in the Knoxville metropolitan region of the United States had reduced their travel trips to traditional stores. A study by Weltevreden and Van Rietbergen (2007) in the
12/12/2019 0 Comments
Advertising strategy - Assignment Example
For example, the advertisements of Cadbury Dairy Milk often apply the strategy of recall and testing the memory of its viewer by making the purple color recognition with the brand. Similarly, Coca-Cola often uses this strategy with the use of red color. Coca-Cola used this strategy in painting walls with red color.
This is an advertising concept which helps in understanding how a consumer reacts to the information provided by companies through advertisements. It helps companies to learn features of a brand (Yeshin). For example, â€˜Nutrisystemâ€™ a weight loss program developed advertisements which only focused upon providing ample amount of information in its advertisements so that their customers can make informed decisions. The advertisement reflected upon answering various questions regarding weight loss which makes a user informed and they learn about a certain product.
Association refers to a concept that links a brand with characteristics and style of a particular personality (Yeshin). For example, Rolex advertisements reflect a certain type of class and prestige associated with its brand and not every person has the capability to afford the brand. Similarly, Apple product advertisements are targeting the similar audience and conveying a similar message.
The concept focuses on developing intent of motivation and influences viewers to act something in return (Yeshin). For example, DiGiorno is maintaining a perfect job in enticing people to purchase and try their product. DiGiorno provides frozen pizzas and other similar products to their customers and in their advertisements they are influencing customers by showing three different plates of meals and also define calories that each meal contains. Despite the information provided to the customer he prefers pizza from DiGiorno that have high calories. The idea reflects the intent of influential approach.
The concept reflects a mirror image about
12/4/2019 0 Comments
Effective Information Dissemination - Assignment Example
A simple intranet access management infrastructure that assimilates applications and platforms can generate vital and significant benefits for organisations trying to improve or enhance the use and management of their communication channels and digital identities. As a classic example, the use of a standard set of security protocols and the elimination of redundant identity stores can simplify infrastructure, reduce management efforts, enable single sign on (SSO), and make security auditing easier.
Introduction Effective communication and efficient information dissemination are the approaches through which business firms and organisations synchronise their pursuits and accomplish their short- and long-term objectives. Perceptibly, technologies for managing and distributing information have changed over time, but its purpose and meaning required for human organisation have remained considerably coherent and dependable. The initiative to seek for ways to authenticate electronic requests and submissions is merely an attempt to meet the same needs that seals, signature comparison, and notary publics met in the paper world. As it is, the need to secure information on networks is exactly the same need that led to sealing wax and armed guards in previous eras using paper media. However, security requirements are not the only reasons that motivate and drive organisations to manage their information. If the information does not facilitate some further use that provides value, then there is no need to secure it. Basically, organisational information carries with it content that leads to action which either means a gain or a loss of resources.
Customarily, an organisation strengthens its capacity to organise and direct these resources by dividing among numerous individuals the work necessary to achieve its objective. For the organisation to be effective, activities and its progress must synchronised and highly coordinated. As it is, a vital justification for the distribution and allotment of information within organisations is the conformity and management of these objectives and divergent tasks.
Consistency of information is a crucial necessity for successful coordination. It is not a positive development if the existence and location of vital information stays unknown to those who need it, likewise, it is not very helpful and efficient if a team tries to reach and consensus when every member is operating from a different information base that may be conflicting or irreconcilable with the others on the team. It is a fact that data more often than not gets stale that keeping it current is an imperative necessity. At present, most organisational structures and processes have been made sophisticated to solve the problems intrinsic with paper-based information.
Information currency and integrity are much simpler problems when the content does not change often, activities being coordinated are not that big or complicated and the information is centrally collected and distributed. However, these are not common characteristics of most businesses today. The distributed environments more commonly found at present need to be able to synchronise information in a distinct and novel way which requires a different set of management structures and processes than most organisations have inherited.
Intranet Among the most recent catchphrases
Write something about yourself. No need to be fancy, just an overview.